Phygital AI+ Nexth.One

Phygital platform that integrates AI innovation with international cross-border business, iTV+ and trading thanks INXA AI+ AGENTS


Vision @Nexth.one

Motto: “Beyond Borders, Into Experience.”

Nexth.one aims to transform the international business landscape by eliminating the barriers that currently separate production, B2B, retail, and distribution activities across various global markets.

Through the integrated use of AI (Artificial Intelligence) and iTV+ (Interactive Digital TV) in a Phygital mode, Nexth.one enables: 

  • Companies to manage various stages in a unified and direct manner, from optimized production and distribution to operational, communication, and glocal (Local + Global) promo-sales phases.
  • Consumers to directly interact with more structured experiences, surpassing the outdated concept of purchasing individual shelf products offered by current offline and eCommerce distribution systems.

Mission

To achieve its intended objectives, Nexth.one plans to develop the Nexth Phygital Concept Store as an integrated ecosystem composed of three main proprietary components:

  • NEXTH AI+ iTV+: An innovative iTV+ interface that revolutionizes the concept of television, serving as a new user interface and an AI Agents-based tool. It enables both professional and retail users to interact through original phygital formats (XFormats) with innovative experiential offerings. These XFormats integrate Phygital Entertainment and Call-to-Actions (Actainment), allowing for real-time, synchronized over-the-video explorations, shopping, and interactive storytelling.
  • INXA AI+ AGENTS: Brain AI-Based technology that manages various business, promotional, and marketing activities through proprietary API using Ai text-to-action interaction.
  • Ai XHUBs: An innovative international phygital platform that integrates AI innovation with international cross-border business, trading, and supply chain operations through INXA AI+ AGENTS

Key Differentiators

Experience over Product

  • Each product is introduced through real-life usage, cultural integration, and stories.
  • Customers understand why it matters, not just what it is.

INXA AI+ Agent – The eBrain

Nexth Magic Box – One URL, Infinite Experiences

  • Universal entry point to multidimensional phygital worlds. Personalized and localized for each user. Interactive channels for commerce, culture, and learning. 

Empathy beyond Advertising

  • Nexth iTV+ avoids pushy sales tactics and instead builds trust through empathy.
  • Every channel shows how products solve, inspire, and connect.

Immersive Interactivity

  • Users interact directly via audio, video, chat, polls, and gamification.
  • Contextual learning through Nexth EBT (Edutainment-Based Training) embedded in every interaction.

Gamification & Play

  • Explore, discover, and unlock experiences (not just buy).
  • Users earn badges, credits, or access through participation, sharing, or challenges.

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Phygital "Third Place" Beyond Starbucks

The Nexth Phygital Concept Store is realized through the creation of a network of Nexth iTV+ Corners that reimagine the "third place" – a social environment separate from home (first place) and work (second place) – which, being the foundation of Starbucks' success, is now more important than ever.

While Starbucks popularized this concept with its Italian-style café atmosphere, the Nexth Phygital Concept Store is taking it to the next level, redefining what a "phygital third place" can be in the digital age.  

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A network of Phygital interactions

The Nexth Phygital Concept Store is much more than just a shopping destination; it is a network of interconnected experiences, locations, shops, and venues.

This innovative approach merges the physical and digital worlds, creating a seamless and dynamic environment where customers can explore and interact.

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Interconnected experiences

Nexth Phygital Concept Store connects a variety of experiences, from art exhibitions and fashion shows to tasting events and co-working spaces. 

Each experience is carefully curated to offer a unique and engaging journey, both online and offline. 

This interconnectedness ensures that customers can seamlessly switch between different activities, improving their overall engagement.

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Our Values

The values of Nexth.One are inspired by the principles of Sharism. Sharism emphasizes the importance of sharing knowledge, ideas, and resources to foster collaboration, innovation, and community growth. 

These values are deeply embedded in the Nexth.One platform and guide its development and operations. More information on Nexth.Wiki

Collaboration

Nexth.One believes in the power of collaboration. By working together, users, businesses, and partners can create more meaningful and engaging experiences. The platform is designed to facilitate seamless collaboration, allowing for the exchange of ideas and resources to drive innovation and mutual growth.

Innovation

Innovation is at the heart of Nexth.One. By embracing the principles of Sharism, the platform encourages the sharing of creative ideas and solutions. This collaborative approach to innovation helps Nexth.One stay at the forefront of technological advancements and continuously improve its offerings.

Empowerment

By sharing knowledge and resources, Nexth.One empowers its users and partners to achieve their goals. Nexth Ecosystem provides tools and support to help businesses thrive and individuals succeed. This empowerment is a key value that drives the mission of Nexth.One.

Investors can contact us for further information.

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